Spider-Man fans caught in my web of deceit - comic Hannibal
Comedian Hannibal Buress has said his prank of sending a lookalike to the Spider-Man: Homecoming premiere was more effective than if he actually attended.
An actor named Joe Carroll, whom Buress said he met during production of last month's MTV Movie and TV Awards, went to the Los Angeles premiere in his place.
"If I went to the carpet and did 20-plus interviews, you wouldn't have reached out to my publicist. So it worked!" Buress said.
"It worked way better and I didn't have to fly or anything and I was able to still do the job I was scheduled to do and still promote the movie in a way more effective way than if I dressed up and went to the carpet.
"So it's a win for me, it's a win for the studio and the movie and it's a win for Joe that did it. He had a great time."
Buress said he came up with the idea of sending a substitute to the red carpet premiere on Tuesday.
On Wednesday he started searching for a lookalike through emails and Instagram, adding that he would have attended the event had he been available.
He said he had been in Atlanta working on a film called Tag due for release next summer, starring Rashida Jones, Jon Hamm, Jeremy Renner, Isla Fisher, Ed Helms and Jake Johnson.
The studio behind Spider-Man knew he was not available to attend the premiere, he said, but did not realise he would be sending a stand-in.
Still, Buress is not worried about negative repercussions.
"It's gone great," he said. "It's gone better than if I went to the red carpet."
He plays a high school coach in the Spider-Man reboot, which opens on July 7.
His other recent film credits include Baywatch and The Secret Life Of Pets.
The comic, who famously riffed on Bill Cosby's alleged sexual indiscretions in a stand-up routine three years ago, ended the interview when asked about the embattled entertainer.