Saga holiday group launches rebrand after boss admits it failed over-50s
Saga chief executive Euan Sutherland said it must spearhead a change in perceptions of older generations, preferring to label them ‘experienced’.
Saga Cruises relaunches brand (Ciaran McCrickard/PA)
Simon Neville
The boss of insurance to holiday group Saga has admitted the company lost its way in how it engaged with older customers.
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