Police called in to quell 'Hello Kitty' teddy craze
Police were called in to control unruly crowds of angry customers trying to get their hands on a Hello Kitty teddy.
Hundreds of people queued for hours in Singapore when fast food giant McDonald's began selling the toy for S$4.60 (€2.79) each with a meal, or S$10 on their own.
The "'Singing Bone' toy – a black Hello Kitty with a white skeleton and pink bow – proved so popular it sold out within hours.
"I am speechless," said university student Quek Hui Ying (22). "In some cases it turned quite ugly and people argued with each other."
On McDonald's Facebook page a customer lamented his failure to get one of the toys for his three-year-old grand-daughter.
"I am one unhappy grandfather! I tried three outlets without success."
With all versions now sold out, a market in the toys has flourished on the internet, with some sellers demanding hundreds of dollars on auction sites. One fetched S$126,000 on eBay, but it is not clear if the bid was genuine.