News World News

Wednesday 13 December 2017

Pepsi pulls equality march advert with Kendall Jenner after huge backlash

Kendall Jenner in the controversial new Pepsi ad
Kendall Jenner in the controversial new Pepsi ad
Independent.ie Newsdesk

Independent.ie Newsdesk

Pepsi has announced it is pulling an advert starring Kendall Jenner at a stage equality march and apologised for "missing the mark".

Viewers complained that the video undermined the Black Lives Matter movement and said they were "disappointed" in the model for getting involved.

In the short video, Jenner (21) takes part in a photoshoot when the parade comes past waving banners that read "Join the conversation".

When a marcher nods at her to join in, she rips off her blonde wig and swaps her fancy dress for a T-shirt and jeans as she joins the crowd.

She then hands a can of the drink to a police officer who smiles as her new friends laugh along.

A spokeswoman for Pepsi said: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologise.

"We did not intend to make light of any serious issue. We are removing the content and halting any further roll out. We also apologise for putting Kendall Jenner in this position."

Viewers on social media said the campaign downplayed the importance of real social movements against police violence.

One person posted on Twitter: "Kendall Jenner Pepsi ad summarized: The Revolution Will Be Televised as a Beautiful People Rave With Police as Benevolent Security Guards."

Another joked: "I never knew one can of pepsi could end police brutality wow thank god for kendall jenner", while another simply said: "That Pepsi ad with Kendall Jenner is a real mess ... so much wrong with it."

One person summarised: "Their new ad campaign is Kendall Jenner showing up at a BLM protest and handing a police officer a Pepsi and suddenly he's happy. Bad taste."

Hitting out at Jenner directly, one person commented: "Tbh i'm really disappointed with the kendall/pepsi advertisement. these various rights movements are NOT some kind of "cool trend"."

Press Association

Promoted Links

Today's news headlines, directly to your inbox every morning.

Promoted Links

Editors Choice

Also in World News