Paper wine bottles idea a corker
The world will soon see the launch of the first paper wine bottle. It may have oenophiles spluttering into their claret, but the company behind the product is already in talks with a leading supermarket chain and insists it will be on the shelves early next year.
The bottle's makers claim biodegradable packaging will become a paramount issue for both consumers and manufacturers. The paper bottle weighs only 55g, compared with 500g for a glass bottle, meaning transport costs will be hugely reduced.
In addition, its carbon footprint is only 10 per cent of that of a glass bottle. The paper bottle is compostable and decomposes in weeks.
Greenbottle, the company behind the product, already manufactures the world's first paper milk bottle, which is being tested in Asda supermarket stores in the south west of England and is apparently proving popular with customers.
"In local shops where they are available, they are outselling milk in plastic bottles by two or three to one," said Martin Myerscough, the businessman who invented the paper bottle.
Mr Myerscough established his company after talking to a waste tip supervisor who told him plastic bottles were the biggest problem in his job. Plastic bottles can last for up to 500 years in landfill.