Saturday 16 December 2017

There's no such thing as bad publicity for brand Ivanka

Ivanka Trump (Photo by Jeff Swensen/Getty Images)
Ivanka Trump (Photo by Jeff Swensen/Getty Images)

Ivanka Trump is proof that there's no such thing as bad publicity. Ms Trump's fashion label is thriving, despite the fact it was subjected to a public boycott campaign after the presidential election.

G-III Apparel Group, the manufacturing firm behind the US first daughter's company, as well as other fashion brands including Calvin Klein, DKNY and Tommy Hilfiger, has released its annual statement, noting that sales of Ivanka Trump licensed products rose to $47.3m (€44.3m) in the year ending January 31, 2017.

This is despite the fact that major US fashion retailers Nordstrom and Neiman Marcus announced that they were dropping her brand in February and Donald Trump's senior adviser Kellyanne Conway was accused of violating federal ethics law for making an on-air sales pitch for the line of clothes and accessories.

Ms Trump also came under fire for using her father's presidential platform to sell her products and started to distance herself from her brand, placing it in a trust controlled by her brother and sister-in-law, before accepting an official role within the White House as special assistant to the president.

The brand is still one of the smallest within G-III's total business. Its entire company sales hit $2.39bn (€2.25bn) in the last year, meaning Ms Trump's line accounted for just under 2pc of revenue.

Irish Independent

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