Sunday 19 November 2017

Pepsi forced to pull Jenner ad

Kendall Jenner. Photo: AP
Kendall Jenner. Photo: AP

Laura Harding

Pepsi has announced it is pulling an advert starring Kendall Jenner at a stage equality march and said it had "missed the mark".

Viewers complained that the video undermined the Black Lives Matter movement and said they were "disappointed" in the model for getting involved.

In the video, Jenner (21) takes part in a photoshoot when the parade comes past waving banners that read "Join the conversation".

When a marcher nods at her to join in, she rips off her blonde wig and swaps her fancy dress for a T-shirt and jeans as she joins the crowd. She then hands a can of the drink to a police officer who smiles as her new friends laugh along.

"Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologise," Pepsi said.

Viewers bombarded social media saying the campaign downplayed the importance of real social movements against police violence.

Irish Independent

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