On song: Beyoncé and Jay-Z offer tickets for life to fan who goes vegan
MUSIC superstars Beyoncé and Jay-Z are offering fans a chance to win free tickets for life to their concerts in exchange for adopting a vegan diet for a month.
The 'Lemonade' singer announced the contest to her 123 million Instagram followers in support of the Greenprint Project, which encourages people to reduce their environmental footprint by eating plant-based meals.
Beyoncé pledged to eat plant-based breakfasts and go meatless on Mondays, with Jay-Z promising to eat two plant-based meals a day.
The project is the brainchild of Beyoncé's personal trainer Marco Borges, who published his 'The Greenprint' book in December. The singer and her spouse wrote the introduction to the book.
Under the contest rules, one fan will get a pair of tickets to one official concert tour by Beyoncé and/or Jay-Z for the next 30 years.