Tuesday 16 January 2018

Ninja plans unveiled in bid to boost Japan tourism

A ninja demonstration during a press conference in Tokyo (AP/Shizuo Kambayashi)
A ninja demonstration during a press conference in Tokyo (AP/Shizuo Kambayashi)

Japan is turning to the hooded samurai-era acrobatic spies known as ninja to woo tourists.

The Japan Ninja Council, a government-backed organisation of scholars, tourism groups and businesses, said that it is starting a Ninja Academy to train people in the art of ninja, and building a new museum in Tokyo devoted to ninja, which is set to open in 2018.

"The art of ninja is made up of various elements, such as combat, survival techniques and astronomy," said Jinichi Kawakami, known as "the last ninja" and a master of the Koga ninja school. "We hope this will appeal to people all over the world."

The council, set up in 2015, has created an official logo for certified products and movies to nurture what it called the "ninja business", and it hopes to educate "ninja ambassadors" to promote the culture globally.

The first certified product is an origami, or folding paper, for messages shaped like a shuriken, the star-shaped daggers that ninja throw as weapons.

Hiroshi Mizohata, council vice president, who heads the Osaka Convention and Tourism Bureau, shrugged off questions about commercialising tradition.

Dressed in a black ninja outfit, he stressed that ninja fun is good for business and potentially a big part of the government's Cool Japan campaign, which includes animation, video games, food and movies, especially leading up to the 2020 Tokyo Olympics.

The council put on a ninja-inspired martial-arts demonstration, in which a muscular actor used rope to ward off, choke and disarm an attacker, and a woman dressed in a mini-ninja outfit did flips to recorded rock music.

It also showed a guidebook in English highlighting several ninja-related places in Japan, such as castles where ninja had been employed, a gorge used for training by Sarutobi Sasuke, a legendary ninja, and a ninja-village theme park.

Tourism has been booming in Japan, with 24 million visitors from abroad last year, and those numbers are expected to grow.

Historically, ninja were hired by samurai as spies on enemies. Iga and Koga clan ninja were reputed to be the best. They have inspired countless novels, movies and cartoons, including the Teenage Mutant Ninja Turtles.

According to the council, ninja can stare at a burning candle without blinking, frequently massage their ears to stay nimble and never gain weight above 130lbs.

Their diligence and perseverance, as well as their humble acceptance of anonymity, are integral parts of Japanese culture, the council said.

Mr Kawakami acknowledged that real ninja training was hard to pass down today, and said that was why he is called the last real ninja.

But he said ninja had much to offer spiritually, such as the meditative focus they achieve when they clasp their hands in concentration in their trademark pose.

"It is also about respect to our ancestors," Mr Kawakami added.


Press Association

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