Friday 23 February 2018

New Cheerios ad provokes slew of racist remarks

A new ad for Cheerios breakfast cereal has caused an online storm after it garnered dozens of racist remarks in a comments page.

The 30-second ad depicts a bi-racial family and shows a young child asking her mother whether Cheerios are good for your heart.


When the mother replies that they are, the child dumps a handful of the cereal onto the chest of her sleeping black father on the couch.


The hate-filled responses in the YouTube page prompted Cheerios makers General Mills to disable the comments on its YouTube page.

“The comments that were made in our view were not family-friendly, and that was really the trigger for us, you know, to pull them off,’’ General Mills Vice P

President for Marketing Camille Gibson said.


However, the company have no plans to stop airing the ad and said that despite the hate-filled comments, they had received a very positive response to it.

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