Sunday 25 August 2019

Mother of three-year-old model in China sorry over apparent beating

Internet users identified the child as Niuniu, a three-year-old girl who models clothes sold on e-commerce website Taobao.

The home page of Chinese e-commerce site Taobao (Mark Schiefelbein/AP)
The home page of Chinese e-commerce site Taobao (Mark Schiefelbein/AP)

By Associated Press Reporter

The mother of a Chinese child model has apologised after videos of her appearing to beat her daughter appeared online, sparking outrage and debate about the country’s highly competitive child modelling industry.

Videos surfaced online this week showing a woman kicking, slapping and hitting a toddler with a clothes hanger as she appears to be posing for photo shoots.

Internet users identified the child as Niuniu, a three-year-old girl who models clothes sold on e-commerce website Taobao.

As shown in the video, my slightly large movements in the process of communicating guidance were in no way intended to cause harm Niuniu’s mother

Niuniu’s mother published a statement apologising for her actions.

“As shown in the video, my slightly large movements in the process of communicating guidance were in no way intended to cause harm,” she wrote on the Weibo microblog platform.

Niuniu’s mother, who did not disclose her name, said she “caused everyone to misunderstand”, for which she felt “deeply sorry”.

Taobao shared on its official Weibo account a news report about the videos along with a statement of support for the Taobao sellers who sounded the alarm over Niuniu’s well-being.

The statement said the appeals from kind-hearted e-commerce sellers were the best way to provide children with timely protection.

Some Taobao shops pledged to reduce the use of child models and more closely monitor possible mistreatment of child models.

Others condemned the child modelling industry’s inherent pressures and vulnerabilities.

“A three-year-old child lacks the basic cognitive skills to understand such circumstances,” said lawyer Lyu Xiaoquan.

Lyu’s law firm, the Beijing-based Qianqian, represents “vulnerable groups” such as women and children.

The lawyer is opposed to child modelling as a whole.

“(Children’s) privacy and commercial rights might be violated, and they might not be aware of whether this behaviour will have a negative impact on their values and upbringing,” Lyu said.

PA Media

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