Monday 20 August 2018

LeBron James and Diddy join criticism of H&M over 'monkey' ad

The ad was widely challenged on social media as being racist and inappropriate (H&M/AP)
The ad was widely challenged on social media as being racist and inappropriate (H&M/AP)

Basketball superstar LeBron James, rapper Diddy and other famous names have condemned an advertising image by retailer H&M showing a black child in a sweatshirt bearing the words "Coolest monkey in the jungle".

The retailer has apologised and removed the image, but not before the ad was widely challenged on social media as being racist and inappropriate.

James posted a refreshed image showing the model wearing a crown.

Diddy posted a picture with a sweatshirt revised to read "Coolest king in the world".

Singer The Weeknd, who has a clothing line at the retailer, said he was "shocked and embarrassed" by the photo and that he would end his ties with the company.

The Swedish-based company said it is sorry the image was taken.

Press Association

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