Concert will draw attention of world to crisis, claims Branson
Richard Branson has said he hopes a concert he is throwing to rally humanitarian aid for Venezuela will help draw global attention and save lives by raising funds for "much-needed medical help" for the crisis-torn country.
The British billionaire said up to 300,000 people are set to attend Friday's concert on the Venezuela-Colombia border, featuring singer Manu Chao, Mexican band Maná, Spanish singer-songwriter Alejandro Sanz and Dominican artist Juan Luis Guerra.
Branson said all artists were performing for free. He is hoping to raise donations from viewers watching online.
The concert is being held in the Colombian city of Cucuta - the staging point for humanitarian aid that is being blocked by President Nicolás Maduro.
Meanwhile, a Venezuelan minister announced a "massive" rival concert for Friday and Saturday on the Venezuelan side of the border.