Koovs inks deal with N Brown
It comes amid growing overseas expansion at the London-listed Indian company.
Online fashion firm Koovs has announced its entrance into the UK market through a tie-up with plus-size retailer N Brown.
The London-listed Indian company has struck a deal to sell its Koovs Private Label young fashion apparel through N Brown’s Simply Be brand.
It comes amid growing overseas expansion at Koovs after being stung domestically by the Indian government’s demonetisation programme.
Chaired by ex-ASOS man Lord Waheed Alli, the retailer saw pre-tax losses deepen to £19.3 million in the year ending in March, compared with a £16.7 million loss in 2016.
The firm said it had seen lower margins and higher costs, while also taking a hit from the impact on the wider market from Indian government efforts to root out illicit cash by cancelling high denomination bank notes.
Koovs has also recently announced a distribution deal in the UAE through Souq.com as part of efforts to grow internationally.
Koovs boss Mary Turner said: “We are absolutely delighted to be working with N Brown and to bring the Koovs young fashion brand to the UK with Simply Be, a brand that celebrates and empowers all women, whatever their size, through fun and exciting fashion.”