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'It's a competition for visibility - the currency is yourself' - Caroline Flack's death reminds us of dangerous deal celebrities are forced to strike

The big read: Caroline Flack's tragic death reminds us that, for women with a public profile to build, engaging with social media is as essential as it is risky, writes Katie Byrne

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Tragic: Caroline Flack

Tragic: Caroline Flack

Reflection: social media influencer Joanne Larby suffered relentless online bullying

Reflection: social media influencer Joanne Larby suffered relentless online bullying

Former boyfriend Harry Styles

Former boyfriend Harry Styles

Vulnerable: Caroline Flack leaving court in December after she faced assault charges

Vulnerable: Caroline Flack leaving court in December after she faced assault charges

Getty Images

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Tragic: Caroline Flack

When women in the public eye interact with social media, their strategy tends to fall into one of two categories.

The first group, aware of the inevitable online abuse that is levelled at them, have strict countermeasures in place. They know a nasty comment can ruin their day so they do their best not to read them. They protect their tweets and avoid Google Alerts like the plague.

The second group don't just read the comments, they read into them. They compare the number of positive comments to negative comments and deduct from it a skewed sense of their public perception.


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