Saturday 21 July 2018

Instagram eyes teens with move to allow videos of up to one hour

Facebook's Instagram service is loosening its restraints on video in an attempt to lure younger viewers away from YouTube by allowing clips up to an hour long. Stock picture
Facebook's Instagram service is loosening its restraints on video in an attempt to lure younger viewers away from YouTube by allowing clips up to an hour long. Stock picture

Michael Liedtke

Facebook's Instagram service is loosening its restraints on video in an attempt to lure younger viewers away from YouTube by allowing clips up to an hour long.

The change, dubbed IGTV, will increase Instagram's video time limit from one minute to 10 minutes for most users. Accounts with large audiences will be able to go as long as an hour.

Video will be available through Instagram or a new app called IGTV.

The video will eventually give Facebook more opportunities to sell advertising.

It's the latest instance in which Instagram has ripped a page from a rival's playbook in an effort to preserve its status as a cool place for young people to share and view content.

Previously, Facebook and Instagram have copied Snapchat - another magnet for teens.

Irish Independent

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