Hillary Clinton will run for White House - top advisor
Hillary Clinton will run for the second time to be the next President of the United States, a top adviser has told the New York Times.
The world’s worst-kept secret was finally disclosed to the newspaper on Sunday.
I'm running for president. Everyday Americans need a champion, and I want to be that champion. –H https://t.co/w8Hoe1pbtC— Hillary Clinton (@HillaryClinton) April 12, 2015
It was believed Hillary Clinton would launch her second presidential bid with a tweet and video message at approximately 5pm GMT on Sunday, but her social media account did not announce the bid until almost 8.30pm GMT.
However, Hillary Clinton's official website now reads: 'New adventures, next chapter. Hillary Clinton is running for president'.
Read More: If not Clinton, would Martin O'Malley fit the bill? Waiting for Hillary: US candidates are under starters orders
Now having thrown her hat into the ring, the former first lady turned US senator is expected to hit the campaign trail as early as Tuesday, with visits planned for Iowa and New Hampshire, two of the key early primary states she needs to dazzle if she expects to secured the Democratic presidential nomination.
This race could turn out to be one of the least contested however - a stark contrast to the 2008 primaries, when Mrs Clinton, the early front-runner, ended up losing a long and expensive battle with Barack Obama.
It could also be the first time a woman captures a major party’s nomination.
Read More: Why Hillary desire for control could destroy her quest for the White House
Ms Clinton's announcement marks the end to nearly two-years of less-than-subtle preparation; the former US secretary of state has been running a shadow campaign for months, attacking Republicans and refining a message that relies heavily on economic fairness and an equal shot at middle class success for all.
"Don't you someday want to see a woman president of the United States?" she teasingly asked an audience of Democratic women last month.
Read More: If not Clinton, would Martin O'Malley fit the bill?
This non-campaign campaigning has already cause a few missteps for Ms Clinton however, as last year saw her widely ridiculed for defending the €4.5 million she has made touring the paid speaking circuit in the last two years.
Pressed during an interview last June about why she was spending her time delivering highly paid speeches, Ms Clinton claimed she and former US President Bill Clinton were “dead broke” when they left the White House.
Later she admitted she regretted the comment because of how it was used to portray a Presidential candidate out of touch with ordinary Americans.
Read More: Can just one obsessive nerd guide Hillary Clinton to White House?
A chief challenge of Clinton's early campaign will be to reintroduce or "re-brand" the candidate for this second presidential run.
More celebrity than politician, Clinton is almost universally known. Nearly every American already has an opinion of her, whether good or bad.