Gould Barbers uses Tesco as launchpad for £5m business
Brothers Darran and Leigh Gould already operate 19 concessions in Tesco supermarkets.
A barber shop double act is set to rake in £5 million after striking a deal with supermarket giant Tesco to open dozens of concessions in its stores.
Brothers Darran and Leigh Gould operate 19 Gould Barbers outlets in Tesco stores up and down the country, and have plans in place for another 50 next year.
“We’ve been barbers all our lives. We opened a standalone shop in 2013 and then in 2016 we opened our first one in Tesco.
“Then we got invited to the Tesco head office where they told us that they’d been looking at the barber concept for a while and would like us to expand.
“And they have lots of space in their stores, in particular Tesco Extra, they are looking to fill,” Darran told the Press Association.
The pair currently employ 100 barbers but with the additional 50 stores it will create 300 to 400 new jobs.
The expansion has been good for the bank balance, too, with revenue rocketing from £500,000 to £3 million last year.
We’ve been successful because we’re not the cool and trendy type that’s popped up everywhere that serves you drinks. We cater for everyone Darren Gould
Next year’s target is £5 million and the barber chain – which operates mainly in the East of England, the Home Counties and the Midlands – is profitable.
Darran puts Gould’s success down to not just catering for hipsters, like many of the new salons that have sprung up.
“We’ve been successful because we’re not the cool and trendy type that’s popped up everywhere that serves you drinks. We cater for everyone, mothers, OAPs, everyone.
“Also, with Tesco, the opening times and free parking are a huge plus for someone looking for a haircut.”
Tesco, like other supermarket giants and department stores, has been desperately trying to find ways to monetise excess space.
One way it can do this is by leasing out extra capacity to other retailers.
Darran added: “Tesco have been very supportive in helping us to develop and grow our business from a small family owned barber shop to a national chain. It has been an incredible journey.”