Sunday 17 November 2019

Gordon Goodwin

Creator of the successful Trufix brand was a shrewd but gentle man who always put family first

Gordon Goodwin, managing director of Trufix Ltd and chairman of Automotive Team Ltd, died suddenly while on holidays in California on March 31, leaving family, friends and those who worked with him with a great sense of shock and sadness.

Gordon created the Trufix brand over 30 years ago, and the company remains the only Irish manufacturer of masonry nails, screws and fixings. Trufix is an industry leader based at the original plant in Sandyford, and since 2009 in a purpose-built facility in Arklow, Co Wicklow.

Born in Skerries in 1949, he left school at a young age and indulged in one of his first and longest-lasting loves -- music, playing drums and singing in bands in Dublin in the late Sixties. This led him to meet and later marry his much-loved wife of 42 years, Ingrid McGovern.

While still playing in the band he embarked on his business career; brief stints in advertising and insurance led him to begin manufacturing masonry nails through Trufix, a business of which he was extremely proud.

Challenging times during the Eighties revealed to Gordon one of his most-valued attributes -- the ability to adapt and succeed even in the toughest of times.

Another family business, Automotive Team, was created by his son, Gordon Goodwin Jnr, in 2004, providing press and promotional support to the motor industry. Gordon Snr was a huge part of Automotive Team and he took tremendous pleasure in the development and the success of this niche business.

Though his business life represents a remarkable Irish success story, for Gordon Goodwin family came first. Without doubt the most important thing in his life were his wife and his five children, Stephen, Ingrid, Scott, Gordon and Charlotte, all of whom share his singular work ethic, his love of music and his love of life.

The Goodwin home, which Gordon designed and built, has been a place for his extended family, and not only his friends, but also those of his children, to gather and be welcomed for family and seasonal celebrations.

Gordon's sudden illness struck while on holiday in California, which had become a second home and where he spent many happy holidays with both friends and family.

The one consolation to his loved ones is that he received the very best of care there, and they have been left with certainty that everything that could have been done for him was done.

Gordon Goodwin built from the ground a successful business that not only allowed him to provide for his family but also to develop as a person, and to form friendships that extended beyond work relationships.

He was a proud member of Foxrock Golf Club and was a daily practitioner of transcendental meditation. He fell in love with his first grandchild Ben and he knew that his second was on the way, a source of enormous joy for him.

He was a man who lived with immense certainty, and though he was fiercely competitive in sport and aggressive when he needed to be in business, underlying all of this was a resonating gentleness that people, no matter who they were, always picked up on.

His honesty and integrity served him incredibly well in his work, his relationships, friendships and above all his family.

He is, and will be, very sadly missed by his family, his friends, and all who knew him.

Sunday Independent

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