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Google fined over ‘misleading’ French hotel rankings

The search engine giant said it has made the ‘necessary changes to only reflect the official French star rating for hotels on Google Maps and Search’.

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Hoteliers complained about Google’s rankings (Jeff Chiu/AP)

Hoteliers complained about Google’s rankings (Jeff Chiu/AP)

Hoteliers complained about Google’s rankings (Jeff Chiu/AP)

Google has agreed to pay a fine of 1.1 million euros (£959,400) after French authorities concluded the search engine displayed “misleading” rankings for French hotels.

Previously, Google used the official source Atout France as well as input from other hotel industry websites in its algorithm to rank hotels from one to five stars.

After receiving complaints from hoteliers about Google’s rankings, the French government’s fraud and competition agency launched an investigation in 2019 and 2020.

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Hoteliers in France complained about Google’s rankings (Andrew Matthews/PA)

Hoteliers in France complained about Google’s rankings (Andrew Matthews/PA)

Hoteliers in France complained about Google’s rankings (Andrew Matthews/PA)

It said it was to monitor “the nature and fairness of the information provided by the platform” across 7,500 establishments.

Google said it has now made the “necessary changes to only reflect the official French star rating for hotels on Google Maps and Search”.

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