VIDEO: Internet sensation Fenton dog owner is tracked down
The man who became an internet sensation when he was filmed running after his deer chasing his dog Fenton has been unmasked as editorial consultant Max Findlay.
Mr Findlay's hilarious attempt to stop his dog chasing deer in London's Richmond Park has become a global hit after a video of the amusing caper was posted on Youtube.
During the footage a horrified Mr Findlay is seen clambering after his pet as it hurtles toward a herd of deer.
His efforts were in vain as the frightened animals stampede across a busy road, forcing cars to stop and leaving an exasperated Mr Findlay swearing in despair.
Perhaps understandably, he has not been spotted walking Fenton - believed to be a former guide dog - in the park since the incident.
And he remains tight-lipped on the fallout and his pet's unwitting stardom.
When questioned on Fenton's antics Mr Findlay said: "I don't really want to add anything to the zillions of words already out there.
"I'd rather just leave the story where it is and move on."
Mr Findlay is thought to be worried about facing sanctions from the Royal Parks for failing to keep his pet under control.
The father of two is a former barrister, legal journalist and leader writer for the Observer and Financial Times who lives close to Richmond Park in a large detached house.
After spending the early part of his career writing for the broadsheets and various legal journals he set up his own consultants Max Findlay Associates in 1988, advising companies how to write effectively.
According to his website he has worked with government departments, accountants, universities and multinational companies.
Friends of Mr Findlay said he was considering renaming his pet.
One said: "Max is mortified. Fenton's a lively dog, but he'd never done this before.
"Max wont be taking him back to Richmond Park any time soon and is considering giving him a new name if the fuss goes on."
The clip, which has had millions of hits on the internet was filmed by 13-year-old Jake Goodyer, from Holloway, North London on his mobile phone.
It has also inspired a number of spoof videos as well as a ringtone and a range of t-shirts.
A remix of the video by The Hoxton's is now an unlikely contender for the Christmas number 1 and will battle it out with Gareth Malone's choir of military wives for the prize.
The song is called Benton! Jesus Christ! - a reference to the name originally believed the dog was called when the video first emerged. Only later was it corrected to Fenton.