Tesco sells Psycho-themed colouring book for five-year olds
A horror-themed colouring book featuring pictures of blood, knives and screaming victims has been pulled from supermarket shelves after being marketed at children as young as five.
The 16-page colouring book, on sale at Tesco stores, featured pictures of blood, knives and screaming victims including a scene from Psycho.
It was marketed at children aged five to eight but featured images from horror films with 18+ ratings.
The book, entitled "Colour Me Good - Arrggghhhh!!", includes images from classic horror films including Fatal Attraction, Psycho, Misery, Hellraiser, The Shining, and The Silence of the Lambs.
Grandfather Chris Tuckwood, 56, of Spondon, Derby, came across the colouring book when he was searching for a birthday present for his seven-year-old grandson, Reece.
He said: "It was advertised as being suitable for kids from five to eight. I don't think so.
"It is unbelievable that they can sell such a thing aimed at kids. I don't think I have to say why it's unsuitable, that much is obvious. Who on earth are they employing that thinks this is okay?"
The blurb on the back cover says the book contains "really scary stuff" and "more blood than you can shake a dagger at".
A Tesco spokesman said the product was placed on the company's website by the book's publisher.
He said: "We have very clear guidelines for third-party sellers who list items on our website, and are sorry that on this occasion they weren't followed.
"We will be speaking with the seller to remind them of the importance of selecting the right category when listing products with us.
"Of course when issues do arise we act quickly with the seller to ensure that the item is updated with the correct information."
The book's publisher, I Love Mel, insisted the product is aimed at adults - despite the blurb saying it is aimed at "beginners" as well as "good colourer-inners".
Mel Elliott, who runs I Love Mel, said: "Firstly, and most importantly, my products are not aimed at kids. They are a contemporary, pop-culture inspired range that are aimed at playful grown-ups.
"I was unaware that Tesco were a stockist as a separate distribution company deal with wholesale of my products.
"The front cover of 'Colour Me Good Arrggghhhh!!' features a drawing from the horror movie, 'Psycho' in which a woman is stabbed to death in the shower.
"I believe that this one image is a fairly large clue that this is not a book aimed at children.
"However, it does state on Tesco's website that my products are aimed at five to eight year olds, which is an error on their part."
The product has now been removed from Tesco's website.