Private abortion clinics can now advertise on TV
Private UK clinics that charge for pregnancy services, including abortions, will be able to advertise on television and radio under new regulations.
Clinics offering a range of "post-conception advice services" (PCAS), including counselling and terminations will be free to advertise in broadcast media because there is no justification to prevent it as long as they are not harmful, offensive or misleading, said the Broadcast Committee of Advertising Practice (BCAP).
Not-for-profit pregnancy services are already allowed to advertise on television and radio and for-profit clinics can already advertise in all other media, including newspapers.
Under new rules clinics will now have to make it clear in all advertising if they do not offer referral for termination.
The new rules will take effect on April 30.
A statement from BCAP said: "BCAP understood that the removal of these restrictions would allow legally available PCAS to advertise, while maintaining robust protection for general audiences."