Christmas partygoers are being urged to get a takeaway on their way home, rather than trying out their drunken culinary skills, on the orders of the London Fire Brigade.
More than a quarter of house fires in the English capital are caused by "young professionals", many of whom try to emulate Jamie Oliver's cooking skills while drunk.
This Friday is expected to be the busiest for Christmas parties, prompting the fire service to try to get the message out to "young, well-educated, professionals" between the ages of 18 and 35. London Fire Brigade Commissioner, Ron Dobson, said: "Our message is simple, if you've had too much to drink, don't go home thinking you're a contestant on 'MasterChef'."
Statistics show that 18 to 35-year-olds were involved in more than 25pc of the 18,000 accidental house fires which took place over the past three years in London. Around 60pc of house fires begin in the kitchen.
A spokesman for Drink Aware said there was a "strong link between drinking alcohol and being injured in a fire", adding that around one in three fires are caused by people under the influence of alcohol and, of the 270 people who died in household fires in 2007/08, around a third had been drinking.
The London Fire Brigade has placed adverts in 10 of the major London Underground stations.
Adverts have also been placed on social media sites. The adverts bear the slogans "Last Night a Burger Saved My Life!" and "Fire Safety Equipment" over a picture of a burger. (© Independent News Service)