Oh Lola perfume ad banned after watchdog says Dakota Fanning shots could sexualise a child
A PROVOCATIVE Marc Jacobs advertisement featuring teenage actress Dakota Fanning has been banned after a watchdog ruled it could sexualise a child.
The Oh, Lola! perfume ad shows the young star striking a seductive pose as she sits on the floor in a pale, thigh-length dress with an oversized bottle of scent resting between her legs.
The "irresponsible" image made the 17-year-old model appear younger than 16, the British Advertising Standards Authority (ASA) said.
It concluded the campaign was likely to cause "serious offence".
The magazine advertisement drew a string of complaints after readers objected to seeing the young Twilight actress in a "sexualised manner".
Ruling that it should not appear again, the ASA said: "We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative.
"We understood the model was 17 years old but we considered she looked under the age of 16.
"We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality.
"Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.
"We therefore concluded that the ad was irresponsible and was likely to cause serious offence."
Perfume maker Coty UK said it had not received any complaints about the advertisement which was published in "highly stylised" fashion publications - including ES Magazine and The Sunday Times Style - on August 5.
Defending the image, it told the watchdog the giant perfume bottle - shaped like a vase containing a flower in bloom - was provoking but not indecent.