Heinz to remove 'healthy snack' tag from baby range
Heinz has agreed to remove the words "healthy snack" from its range of baby biscotti following a complaint that the products are high in sugar.
The Children's Food Campaign (CFC) complained that three products in the range - golden multigrain, chocolate and organic - were marketed on the Heinz website as "an ideal healthy snack for babies 7+ months old" despite containing 24g or more sugar per 100g -which would be classified as high or coded red under the British government's recommended front-of-pack labelling scheme.
The Advertising Standards Authority said that Heinz had agreed to remove references to the three products as "healthy snacks" or "snacks" from its advertising as part of an informal resolution to the complaint.
A Heinz spokesman said: "As soon as we were made aware that certain elements of our website copy may not have met the high standards we demand, we took immediate action to make changes.