A former headteacher and son of the founder of the baker Greggs will go on trial next year faced with 26 historical charges of indecent assault.
Colin Gregg, 73, did not enter pleas at a hearing at Newcastle Crown Court but his defence team said he denies each of the alleged offences.
A six-week trial is to be held in front of Judge Robin Mairs and will start on April 11.
He was granted bail following the short hearing.
The defendant, from Gosforth, Newcastle, has been a director of the bakers, has worked in social services and teaching, and was also a charity administrator.