Channel 4 facing legal action over Twitter sting on 'Corrie' stars
ITV bosses have threatened legal action over a Channel 4 programme in which 'Coronation Street' actresses were caught up in a sting operation aimed at exposing stars plugging freebies.
The investigation for 'Dispatches' is reported to have set up a booth at a 'gifting event', attended by Corrie names, with a view to getting the stars to promote products on Twitter. Other genuine firms had stands at the event in a Manchester hotel.
ITV claims the show makes "highly defamatory" allegations and warns that legal action could follow if Channel 4 broadcasts it.
Programme makers are reported to have set up a fake brand called Puttana Aziendale – which translates from Italian as "corporate whore" – which produced an anti-ageing skin toner and an energising bracelet.
Among those pictured carrying bags for the fake brand at the event were actresses Catherine Tyldesley and Brooke Vincent. However, Vincent merely appeared to say thank you for the bracelet in a later message on Twitter.
The aim of the programme was to examine whether stars used Twitter to plug products in contravention of Advertising Standards Authority rules which say that it should be made clear that plugs for free products are adverts.