Carrots tops for making people more attractive
CONSUMERS could have a new incentive to eat more fruit after a new study found that eating heavily pigmented produce such as carrots and plums makes people more attractive.
Researchers at St Andrews and Bristol universities studied the relationship between skin colour and attractiveness, and found people with a yellow skin hue were perceived as particularly healthy and attractive, the 'Grocer' magazine reported.
They also established for the first time that yellow pigments, or carotenoids, from certain fruit and vegetables played a key role in producing yellowness in skin.
As part of the study, 40 volunteers rated 51 Scottish Caucasian faces for healthiness and attractiveness. The results are to be published in the journal 'Evolution and Human Behaviour' in March.
Ian Stephen, one of the scientists involved in the project, said the link between yellowness and carotenoids opened up new strategies for encouraging young people to eat more fruit and vegetables, especially as it took just two months of increased consumption to produce visible results.