It's 141 shopping days away and yet...Selfridges open Christmas shop at flagship store
Could this be the earliest opening of a department store Christmas shop?
Well that's what Selfridges are claiming.
While many of us are absolutely still in summer holiday mode - and waiting for the sun to shine just a little more - baubles rather than bikinis are prominent in the London shop.
Despite there still being over 140 shopping days til the December 25 event, the Oxford Street institution has turned one of its floors into a veritable winter wonderland.
The “summer Christmas shop” - where the theme is “Shine on!” - will be further expanded in the Autumn.