Friday 19 January 2018

Bible more popular than 'Fifty Shades' in Norway

Rob Williams

A new translation of the Bible has topped the bestseller list in Norway, one of Europe's most secular countries.

The new version, replacing a 1978 edition, has sold 160,000 copies, beating 'Fifty Shades of Grey' to become Norway's bestselling book in 2012.

Only 1pc of Norway's five million population regularly attends church. Sales of the Bible are seen as a sign that it still has resonance.

"Thoughts and images from the Bible still have an impact," said Karl Ove Knausgaard, an author enlisted to help with the translation.

However, church officials acknowledged that heavy marketing helped. It was promoted in the same way as a pop fiction novel, giving teasers of biblical stories ahead of its release. (© Independent News Service)

Irish Independent

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