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Sunday 25 February 2018

Daily Mail branches into TV with syndicated US show

The Daily Mail website boasts millions of unique visitors per month
The Daily Mail website boasts millions of unique visitors per month

The Daily Mail is branching into television, hiring ESPN football analyst Jesse Palmer to host a daily US syndicated show starting next month.

The New York-based show seeks to replicate the blend of news, sensation, human interest and entertainment which has made the brand's online offering a trans-Atlantic success.

The Daily Mail newspaper has expanded internationally with websites based in the UK, US and Australia which claim hundreds of millions of unique visitors per month.

The TV show promises a range of material, "from exclusive stories to breaking news, showbiz, politics, crime, health and science and technology".

The channel starts broadcasting on September 18 through CBS Television Distribution.

The Mail said Palmer has left his job as a contributor to ABC's Good Morning America, but will continue to appear on ESPN.

Press Association

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