WHEN Molly Katchpole got a letter from the Bank of America saying it would start charging her $5 (€3.80) a month to use her debit card she was furious.
The 22-year-old American college graduate and part-time nanny had $2,000 in savings and little else -- she wanted to challenge the bank.
She set up an online petition which went viral and dominated TV networks. More than 300,000 people signed up. Thousands followed her lead in withdrawing cash from Bank of America. Within three weeks, America's second largest bank had scrapped the card charges.
The website she used to harness outrage was Change.org, a digital petition site that has seen phenomenal growth over the past six months thanks to a series of prominent campaigns that have captivated the American public.
Today, Change is launching a UK website in a bid to radically change how we organise protests.
Change has grown from a bedroom-based online start-up by Ben Rattray (31), into a global website with plans to expand into 25 countries, including the UK, France, Germany, Spain, Indonesia, Thailand and the Philippines.
In the past year, the site has grown from 1,000 new members a month to nearly two million. It expects to have 25 million members by the end of the year. (© Independent News Service)