Brockmans reports revenue jump as UK gin sales surge 145%
The company has since clinched a deal with Booths and Asda.
Gin brand Brockmans has reported a 51% jump in revenues on the back of surging UK sales sparked by higher demand from key customers like Hilton and Greene King and an expansion across Marks & Spencer stores.
The premium gin company said total revenues reached £8.2 million in the year to December 31, up from £5.4 million in 2016 – a record result for Brockmans.
It was helped by a 145% jump in UK sales, which the business said was driven by demand from “key on-trade customers such as Greene King, Hilton and The Peach Pub Company”.
The brand also benefited from an agreement with Marks & Spencer clinched last spring, which resulted in its products being sold across 147 stores by year end. That number is expected to rise to 275 stores by this spring.
Brockman’s said it also worked “closely” with gin festival organisers, having popped up at 36 events in England, Scotland and Wales.
Joint founder and chief executive Neil Everitt said: “The UK’s love affair with gin shows no sign of waning and Brockmans clearly won the hearts of many new drinkers, helping us significantly outperform the market.
“Our relationships with national on-trade partners such as Hilton, Greene King and Peach have paid huge dividends as they have really got behind the brand.
“We continue to spread our wings into new markets and will be on sale in 40 territories by the end of this year, but it is the recent decision to move into the multiple grocers that will provide the springboard to our next milestone, selling 100,000 cases a year.”
Volumes rose 50% in 2017, accounting for over 62,000 nine-litre cases which the company said would be enough for 22 million G&Ts.
Across its foreign markets, Brockmans saw sales in Germany jump 108%, while North America rose 45% and Spain grew 18%.
It will be selling in over 40 countries by year-end after entering six new markets including Poland, Panama and the Philippines.
Back in the UK, Brockman’s has signed a deal that will see its gins sold in 400 Asda stores from later this months and all 28 branches of Booths.
“Other supermarket listings are expected to follow this year as retailers respond to consumer demand,” Brockman’s said.