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Wednesday 25 April 2018

Bikes and dash cams help drive Christmas cheer for Halfords

The car parts-to-bikes group posted a 2.9% rise in retail like-for-like sales over its third quarter to January 12.

Strong demand for bikes and dash cams helped retailer Halfords notch up record sales over Black Friday and Christmas.
Strong demand for bikes and dash cams helped retailer Halfords notch up record sales over Black Friday and Christmas.

By Holly Williams, Press Association Deputy City Editor

Strong demand for bikes and dash cams helped retailer Halfords notch up record sales over Black Friday and Christmas.

The car parts-to-bikes group posted a 2.9% rise in retail like-for-like sales over its third quarter to January 12, led by a 7.8% jump in bike sales.

The chain said it saw strong demand for bikes including electric models, as well as cycle repairs, with sales by number up despite recent price hikes.

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Sales of bikes, including ranges designed by Victoria Pendleton, dorve a better-than-expected performance (PA)

Comparable sales for its autocentres business rose 0.7%, leaving overall group like-for-like sales 2.7% higher in the quarter.

Halfords cheered a better-than-expected performance, but cautioned retail conditions are set to remain “subdued” for its final quarter.

Chief finance officer Jonny Mason said: “We are pleased with the overall performance of the group in the 15-week period given the difficult UK retail environment.

“We achieved record sales for Black Friday and Christmas thanks to great planning and execution and compelling product and service offers.

“Particular highlights included the growth in fitting services for car parts, cycle repair and increased sales of bikes, electric bikes and dash cams.”

It saw online sales jump 13% and said more than 80% of its internet orders were being collected in store.

Halfords also enjoyed strong growth in service-related retail sales of 8.6%, driven by fitting of bulbs, blades, batteries and dash cams, new motoring services and cycle repair.

The group added it had refurbished 40 stores so far as part of a revamp programme, while two new shops boosted its Cycle Republic chain to 19.

New chief executive Graham Stapleton started at the chain on Monday, succeeding Jill McDonald, who left last autumn to lead Marks & Spencer’s fashion and homewares arm.

Press Association

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