New Zealand Police forced to apologise after joking about people dying in car crashes
Police in New Zealand have come under fire after they posted an insensitive tweet about people dying in car crashes.
The hastily deleted post read: “When we have to tell someone their family member has died in a crash" following a meme from the sitcom The Office.
It featured a gif of Steve Carell looking surprised with the words “This is the worst!”.
Social media users claimed that the tweet was insensitive to “the worst day of many peoples lives” and the force quickly tweeted an apology.
One commenter, Nik Dirga said: “OK, it’s only Monday, but this tweet by NZ Police already takes the booby prize for social media fail of the week. Tone-deaf.”
“Staggering that anyone even considered tweeting that, let alone searched for the meme, drafted the tweet and then shared with the world!” said another poster, Scott Warren.
We apologise for the recent road safety tweet. We quickly realised it was wrong & insensitive & it was immediately deleted. Thx for feedback— New Zealand Police (@nzpolice) October 9, 2017
NZ Police responded by taking the post down and posting a statement online thanking those who complained for their feedback.
“We’re sorry this was not meant to cause offence. Telling someone their family member has died is literally the worst part of the job,” NZ Police tweeted.
“Telling someone their loved one is not coming home is one of the hardest things cops ever have to do.
“We apologise for the recent road safety tweet. We quickly realised it was wrong and insensitive and it was immediately deleted. Thx (sic) for feedback.”