Movie tough guy Bruce Willis has gone from Die Hard to melting hearts after being unveiled as a Valentine dream date.
The 55-year-old star has been named the top leading man who gets women's pulses racing in a survey for Madame Tussauds.
And in recognition of his position as the ultimate heartthrob, bosses at the London attraction have created a brand new figure of the Pulp Fiction and The Expendables star.
Willis triumphed just ahead of Bafta-winning star Colin Firth, who was named runner-up in the poll.
Younger actors such as Jake Gyllenhaal and Jude Law were also represented in the survey.
The new waxwork - dressed for a romantic date in black suit and crisp white shirt - was placed in the A-list party area of Tussauds and went on display on Monday.
Liz Edwards of Tussauds said: "Bruce Willis was the people's choice. We continually poll our guests for their views on who they want to see in the attraction.
"Last year we introduced a number of sexy ladies - Helen Mirren, Cheryl Cole and Lady Gaga - and we knew we wanted to redress the balance a bit this year."