Why parents play hide and seek
Parents spend an average of 40 minutes a week looking for household items hidden by their young children during playtime, research has revealed.
Most likely to go missing are television remote controllers (33%), car keys (23%), mobile phones (16%) and purses and wallets (7%).
The most common hiding places are down or under the sofa (40%), in the baby's toy chest (14%), under the table (10%) and in the pram (9%).
The strangest places parents have found missing household items include the washing machine or tumble dryer, the fridge and down the toilet.
The study, commissioned by Pampers Active Fit as part of its Born to Play campaign, found parents spend on average 2,080 minutes a year looking for items their babies have lost.
But experts believe that allowing young children to pick up household items and play with them is an important part of their development.
Maggie Redshaw, Pampers baby development expert, said: "Picking up everyday items and playing with them is very common as it's their way of mimicking mummy and daddy's behaviour, and in doing so learning about life through play.
"As frustrating as this may be on occasions, it is important to remember that young children are naturally curious and playful and this is hugely important to their development."