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White car pick 'inspired by iPhone'

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Arval said the number of new white cars being registered in the UK has risen significantly since the launch of the iPhone

Arval said the number of new white cars being registered in the UK has risen significantly since the launch of the iPhone

Arval said the number of new white cars being registered in the UK has risen significantly since the launch of the iPhone

The popularity of white cars is linked to the success of the iPhone, according to a vehicle leasing firm.

Arval carried out a survey cross-referencing car colour choice with personality traits and 'other demographics'. White car owners were eight years younger than average, at 38, as well as being the most likely to work in higher management.

The rise of white as a colour choice can, the company believes, be traced back to the launch of the iPhone, which originally came in white. These 'cool and innovative' products may have had greater influence than previously realised.

In a release, Arval said: "The number of new white cars being registered in the UK has risen significantly since the launch of the iPhone in 2007 and the iPad in 2010. In 2004 registrations of white cars were so low that they weren't reported separately by industry trade body SMMT.

"However, fast forward 10 years and new white cars account for more than a fifth (22%) of all new cars registered, more than for any other car colour."

"We can see a correlation between the growth of white as the most popular new car colour and the launch of the most aspirational consumer electronics," said Robert Pieczka, marketing and insurance director.

"White has gone from nowhere to being the most popular choice, particularly for younger new car buyers, and those who work in management positions. It is seen as dynamic, youthful and helps define cutting edge technology; that's why so many new cars are specified in white."

The survey of 1,016 adults cross-checked an index of five personality measures against a series of standard questions about car ownership, as well as other demographic information looking at areas such as age, gender and occupation.

PA Media