The Duke and Duchess of Cambridge have joined a long line of royals immortalised in wax at Madame Tussauds.
Despite being mere models, William and Kate still created a buzz of excitement among the media when they were unveiled.
Photographers and camera crews jostled for position when they were ushered into the exhibition space to see the wax figures.
They stood three and four deep and clambered on to ladders to capture the likeness of the Duke and Duchess, who obligingly did not move.
The royal couple were in a pose and setting taken from the day of their engagement announcement at St James's Palace, with William standing with his hands clasped in front of him and Kate, in her now famous blue Issa dress, smiling broadly next to him.
Visitors to the famous London attraction have been continually asking for the royal couple to be added to the exhibits since news of the betrothal was released in autumn 2010.
Madame Tussauds is expecting the Cambridges to be the most popular wax figures and they may even surpass interest in the Queen.
Liz Edwards, from Madame Tussauds, said: "The Queen is the most popular attraction but since the royal wedding fever we've had people coming in to see William when he was without Catherine.
"Catherine has her own star quality so we are expecting a lot of people to come, especially with the Easter weekend coming."