Tuesday 17 September 2019

Twitter uses Instagram posts to take aim at rival

“instagram is literally just screenshots of tweets and i think @Twitter should call them out”

Stock photo of Facebook, Messenger, Instagram and WhatsApp (Nick Ansell/PA)
Stock photo of Facebook, Messenger, Instagram and WhatsApp (Nick Ansell/PA)

By Alistair Mason, PA

Twitter took aim at Instagram with a series of posts on the rival site highlighting the issue of cross-platform content sharing.

In a sequence of six posts on the photo-sharing service, Twitter recreated a tweet from a user poking fun at the content on Instagram.

The tweet from @Miagrassia28 read: “instagram is literally just screenshots of tweets and i think @Twitter should call them out”

ipanews_774331f5-3ab6-4993-917c-7babb4ab72b8_embedded2738892
(instagram.com/twitter)

Twitter chopped the tweet into six images and displayed them across six Instagram posts, recreating the tweet in a format which was – perhaps deliberately – hard to share.

Twitter then want on to share a series of popular tweets via screenshots on Instagram.

Many popular meme accounts, including @f***jerry, @sarcasm_only and @thefatjewish who each have more than 10 million followers, get a large proportion of their content from screenshotting tweets and posting them to Instagram.

It has sparked a debate about copyright and remuneration for content creators.

PA Media

Today's news headlines, directly to your inbox every morning.

Editors Choice

Also in World News