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A Dutch TV ad which advised that husbands could be seduced by Ukraine's women brought a protest from the Ukrainian Foreign Ministry

A Dutch TV ad which advised that husbands could be seduced by Ukraine's women brought a protest from the Ukrainian Foreign Ministry

A Dutch TV ad which advised that husbands could be seduced by Ukraine's women brought a protest from the Ukrainian Foreign Ministry

A Dutch TV advert has prompted a protest by the Ukrainian Foreign Ministry in connection with the Euro 2012 football championship in June.

The ad advises women to keep their husbands from attending because they are likely to be seduced by Ukraine's beautiful women.

In the clip titled Keep Him Home, the Netherlands Energy Company offers a free beer tap to customers who sign up for its services. If Dutchmen were able to tap their own beer, the ad implies, they would be more likely to watch the games at home instead of travelling to Ukraine.

An internet search of "Ukrainian woman" shown in the clip yields dozens of photos of women in erotic outfits and poses.

Foreign Ministry spokesman Oleh Voloshin said the ad was "humiliating and discriminatory."

The Dutch Foreign Ministry declined to comment.

PA Media