Friday 19 October 2018

This Ford Focus is effectively a giant mood ring you can drive

A ‘buzz moment’ is indicated by a big flashing animation on the car’s exterior.

A Ford Focus RS that can display the driver's emotions using exterior lights
A Ford Focus RS that can display the driver's emotions using exterior lights

By Max McLean, Press Association

The future of letting people know how you feel on the road might be about to undergo a revolution, thanks in part to this Ford concept car.

The modified Ford Focus RS is equipped with exterior lights that give an indication of the driver’s emotions on the inside.

“The Buzz Car is a special concept car which is meant to allow for not only the measurement of people’s emotional responses, but also the display of those emotional responses as the driver is feeling them,” said Dr Harry Witchel, a professor of physiology.

Ford have worked with neuroscientists and designers to create the customised car using wearable and artificial intelligence tech to animate the drivers’ emotions.

The tech responds on a second-by-second basis, and visualises the results on the side of the car, with a ‘buzz moment’ indicated by a big flashing animation.

It’s impressive stuff, although perhaps not something you’d be keen to turn on during rush hour on the drive home.

Press Association

Today's news headlines, directly to your inbox every morning.

Editors Choice

Also in World News