Researchers are seeking a cure for forgetfulness and lack of concentration - a condition they have labelled "busy lifestyle syndrome".
The team at CPS Research in Glasgow say there is evidence that people are becoming increasingly absent-minded as they struggle to cope with constant streams of information from mobile phones, the internet, radio and television.
As a result, they are regularly misplacing items or forgetting people's names, the group said.
They are investigating whether the condition, known as subjective cognitive impairment, could be cured with a low dose of memantine, a drug prescribed for sufferers of Alzheimer's.
Dr Alan Wade, of CPS, said: "Forgetfulness is an ordinary part of getting older but anecdotal evidence suggests that it is now affecting people earlier in life as a result of busy work and home lives, and so-called "information overload" from the various media channels we consume today.
"We are investigating whether an already-licensed drug could hold a key to aiding forgetfulness and lack of concentration."
CPS is seeking people aged between 50 and 80 who have found themselves becoming more forgetful to take part in the study, which will involve a series of five memory tests.
Mr Wade said the research was aimed at people who have trouble retaining information, which he underlined was not to be confused with the serious memory loss that can be associated with early-onset dementia.