A bookmaker has taken the unusual step of appointing a psychologist to help England fans survive the stress of Euro 2012.
Blue Square has signed up the mental health expert to guide supporters through the ups and downs of the finals in Poland and Ukraine.
Dr David Lewis, of independent research consultancy Mindlab International, has prepared specific advice for missed penalties, red cards, goalkeeping errors and major injuries.
He will post his tips on how to cope with the tournament on Blue Square's Twitter feed.
Dr Lewis said: "Every game in Euro 2012 will be played and watched on a six-inch pitch - the distance between your ears.
"Sports stars know the vital importance of staying in the zone to achieve their personal best.
"Many work with psychologists to help them do just that, but what about the fans? Euro 2012 can be a real rollercoaster of emotions with extreme highs and lows in a short space of time."
He added: "I will provide practical advice on dealing with eventualities ranging from the dreaded penalties to a game-changing sending off.
"These easily implemented strategies could involve something as simple as a short run round the block to generate feel-good chemicals in the brain or breathing exercises to calm you down."