Wednesday 21 March 2018

Poundland has unleashed some serious sass on the Boots Zoella calendar on Twitter

Boots has now dropped the price of the calendar.

Poundland sign
Poundland sign

By Taylor Heyman

Budget retailer Poundland has thrown shade at Boots over its £50 Zoella advent calendar.

A tweet posted by the brand shows Poundland’s offering of similar items to those found in the Boots advent calendar endorsed by Zoella for a fraction of the price.

For £13, consumers can get a host of products including cookie cutters, candles, confetti and notebooks.

Poundland jumped on the bandwagon after a flurry of complaints from the public about the price of the star’s advent calendar – which contains 12 “exclusive treats” – and Twitter users reacted with joy at the opportunistic tweet.

However, some came to the YouTuber’s defence over the price of her 12-item calendar, saying consumers were free not to buy it.

After the controversy about the price of the calendar blew up, a spokeswoman for Zoella Lifestyle said “Zoe is incredibly proud of the Christmas collection and excited to see it in store.

“However, the pricing and in-store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe.”

A Boots spokeswoman added: “We always listen to feedback. We will be offering the product at half price during our Christmas promotion, where the calendar will be on sale for £25 from Thursday November 16.”

Press Association

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