Planning leaves holidaymakers flush
As many as 10% of holidaymakers plan their trips away while sitting on the loo, it has been revealed.
And a quarter research holiday destinations at the pub, the survey by travel search company Kayak found.
The poll also found that 43% plan their holidays while in the office and 32% get inspiration for jetting away while in bed.
The survey also showed that 35% of men spend more than six hours researching for their holiday.
Twice as many people turn to friends and work colleagues for advice for trips than look to their parents for guidance about holidays, the study revealed.
Staying in poor-quality hotels is the main gripe of tourists, it said.
Cheryl Cole would be holidaymakers' most popular personal assistant, followed by Simon Cowell, according to the survey.
Katie Price received the fewest votes as a personal assistant, with Prime Minister Gordon Brown the next least popular person for that post.