Nigella launches 'greed gadget'
Nigella Lawson became a domestic Pod-ess - after launching a best-selling phone application.
And her Nigella Quick Collection has instantly steamed up the charts to become the top-selling lifestyle app for iPhones and the iPod Touch.
Cookery presenter and author Lawson launched the app - featuring step-by-step recipe guides - at the Apple Store in London.
It brings together recipes, video and audio to provide inspiration in the kitchen, and can even tailor recipes to what users have in their fridges.
They can even send dinner invitations to friends though the app, which has been created by publisher Chatto & Windus.
She said: "I am iPhone-obsessed and app-addicted anyway, so feel particularly excited about my own 'Nigellapp'.
"This really feels like an application that is comfortable to use, either to inspire after a long day, or give general and specific cooking tips. I am very proud of this gorgeous little greed-gadget."