Naked ambition sees rollercoaster riders make £10,000 for cancer appeal
Dozens of thrill seekers braved the cold weather to strip off and take part in a naked rollercoaster ride to raise thousands of pounds for charity.
The Guinness World Record was set in 2010 when 102 people rode the Green Scream at Adventure Island in Southend without any clothes.
Five years on and 57 people celebrated the world record by riding the attraction in the buff, raising more than £10,000 for Southend Hospital Charitable Foundation's Keyhole Cancer Appeal.
They travelled from all over the UK, including Edinburgh, Newcastle and Swindon, to take part in the challenge.
Adventure Island operations director Andrew Renton said: "It's been an absolutely superb day with people all enjoying the chance to do something memorable, good fun and raise a large amount of money for a fantastic, local charity.
"We've heard some amazing stories from so many who have been directly, or indirectly, affected by cancer and wanted to give something back.
"I am really proud Adventure Island could offer them this opportunity. Admittedly it would have been nice to have bettered our record - but we are still the World Record holders at the end of the day."
Lucy Thomas-Clayton, from Southend Hospital Charitable Foundation, said: "It takes a lot of nerve to take off all your clothes in front of complete strangers, plus the world's media - so we would like to say a massive thank you to everyone who was brave enough to bare all and raise such a huge amount of cash for our vitally important cause."