Mondays 'bring healthiest shopping'
Monday is consistently the healthiest shopping day of the week but consumers' good intentions have flagged by Wednesday or Thursday, figures from a supermarket have found.
Tesco said its data suggested customers regularly made "new week resolutions" but broke them just as quickly.
It found items such as prepared fruit, wholefoods like seeds and nuts, prepared salads, lighter meals and snacks, yoghurt and muesli are more likely to be bought on a Monday, while confectionery, soft drinks, frozen desserts, crisps and items from the cheese counter are less likely to be bought at the start of the week.
Wednesday and Thursday are consistently the most unhealthy day of the week, the content of shopping trolleys suggests.
Tesco revealed the findings to mark a new partnership with the British Heart Foundation and Diabetes UK.
The partnership aims to encourage consumers to make small but permanent changes to their lifestyle and diet to help guard against cardiovascular disease and Type 2 diabetes.
It has launched two "10 Minutes to Change Your Life" guides which are designed to help people make small, healthy changes to their daily routine.
Tesco is also offering 40,000 free health checks at their in-store pharmacies until March 9.
Tesco National Charity Partnership programme director Jenna Hall said: "This data shows that every week people have the best of intentions when it comes to making healthier shopping choices, but find it hard to sustain as the week goes on due to the pressures of modern living.
"The Charity Partnership wants to make it easier for people to make little changes to improve their health which they are more likely to stick to long term rather than starting from scratch every week.
"So, we're challenging people to take 10 minutes every day to make small changes so they'll be less likely to develop cardiovascular disease and Type 2 diabetes."
Tesco's corporate responsibility director Josh Hardie said: "We need to make it easy for our customers to make small changes to the way they shop every day and not just at the beginning of the week.
"Our customers want us to help them lead healthier lives, and that's why we have removed sweets and chocolates from checkouts at all our stores and we have removed billions of calories from our ranges by changing the recipes to reduce their sugar, salt and fat content."